M&S Anything but ordinary.

The insights were cutting. M&S, perceived as ‘Out of touch’, ‘Too old for me’, ‘Boring’, ‘Beige’. We needed to ‘stop people in their tracks’ and provoke them to reconsider M&S. ‘Anything but ordinary’ was a platform to honour the brand’s founding principles; to bring quality, choice and style at a price that most can afford. A platform to amplify product stories and style credentials alike. Hailed as a changing point for the brand, this platform has run for numerous seasons and still going strong.

Created by Sally for M&S whilst working there in-house.

Typeface Poster Series.

Established in 2019 the foundry offers a wide range of contemporary typefaces which have been adopted by brands such as Ford Motors, Eurosports, Netflix and Revolut. Paul at Hawaii was commissioned to create a series of promo posters and postcards showcasing the typeface ‘Aeonik’. Using simple key words and numbers each composition is minimal, fluid in motion and bold and bright. The poster sets were printed and applied around key design festivals in London, Berlin and Barcelona.

Credit Suisse Platinum Solutions.

The brief was to re-define the UHNW division of the private bank arm of the Swiss banking giant. Working within the guidelines, a more elegant and luxurious feel was developed to give the marketing materials their own identity resulting in an uplift in client leads.

Work created by Jon whilst creative consultant at Blyss in Zurich.

Vault 49 Showcase.

Vault 49 required a book designed that showcased their broad skills and diverse clients that have made them the 'go to' illustration agency in New York, with clients including Pepsi Co, Amex and Lays. The book was lovingly crafted, incorporating a few surprises, such as gate fold sections, fold out posters, playful uses of paper stocks and print finishing. Graphic design and illustration working together in order to elevate their work and engage with the reader. Crafted and created by Paul.

Jo Malone London.

Oliver worked with the Global Brand Design Director to supply the redesign of all product packaging, global presentation / working templates, VM and store design updates and brand guidelines.

Product labelling streamlined and simplified - reviewed the product range and reduced the many different label sizes and reducing production costs.

Project managed entire product and packaging pack-shot range. File-set-up and retoucher briefing, Q.C. final file supply in multiple print and digital formats for global usage.

Paul is the creative director and owner of Hawaii. He brings with him a wealth of experience in animation and loads of cool stuff. Shown here are just some examples of what he is capable of.

Lalique Group Annual Reports.

A relationship that lasted more than 8 years, Jon worked as the creative consultant on the Lalique Groups ARs whilst at Blyss in Zurich.

The strong relationship with the client allowed the designs of the ARs to be constantly evolving and looking fresh. No mean feat in the world of fashion and fragrance.

Speedo, Serious about swimming.

Synonymous with serious lane swimming, Speedo had become pigeon holed. They were seen as functional and far from stylish. This global campaign shone a new light on the brand. Yes, they are unapologetically the brand obsessed with swimming. Serious about being there for every type of swimmer. For anyone that loves the water.

Brought to life with an energy evocative of the joy, the peace, the feeling you get from jumping in or unwinding. Social focused toolkits with imagery and bitesize film were tailored to cater for the many different markets across the brands global audience.

Produced by Sally whilst working in-house at Pentland.

EF language Schools Digital.

Jon was responsible for overseeing the design and development of all EF websites across 50 countries.

Through the re-design of the homepages and certain sections of the product websites, his team introduced an easier user flow to the relevant content. Resulting in a visitor increase from 45% to 69% in the first two months. Decreasing exit rates from 21% down to 15% on one of our biggest product sites.

With a fantastic group of UX, front end developers and designers, he created and developed an online and offline campaign to promote an online language test for desktop and mobile, which generated 600,000 leads.

Jags Sports Club ID.

The Sports club based in South London prides itself as being ‘all inclusive’ and marketed as a pool and gym to be enjoyed by all the family. Paul has been involved in the marketing for the last 4 years, and from the very beginning wanted to adapt a more illustrative approach to the seasonal campaigns. Not only has this helped to differentiate itself from other gyms but this graphic styling has allowed for greater freedom, play and creativity whilst appealing to a wider age demographic. Within each campaign the illustrations have been applied to wall graphics, press ads, billboards, digital newsletters, banners, online animations, internal screen promos and branded merchandise.

Pentland Brands, Re-brand.

Pentland, the name behind brands such as Ellesse, Speedo and Berghaus. Moving into a new era, the challenge was not only an aesthetic re-brand but the task of shifting the company’s culture. The re-brand took a future facing approach focussing on what connects the household brands to peoples lives. Raw, crowd sourced imagery was brought together as a live feed from the senses. An ownable graphic language – ‘work in progress’ – focusing on what goes into building brands that really matter, a TOV that was straight talking, less corporate and more emotive. Rolled out across every touchpoint from the working environment, business stationary, employee induction packs, printed reports and PR, the website and digital presentations and portals. Winner of Best Project at The IO Awards.

Project done by Sally whilst in-house at Pentland Creative.

Lalique Group Fragrance campaigns.

Fragrance campaigns need to reflect the ingredients and essence of that product. Finding the right 'face' is essential and echoing the top middle and base notes through the creative is crucial. Included here is Jon’s work for Grès, Jaguar and Lalique fragrances whilst in Switzerland.