Jags Sports Club ID.
The Sports club based in South London prides itself as being ‘all inclusive’ and marketed as a pool and gym to be enjoyed by all the family. Paul has been involved in the marketing for the last 4 years, and from the very beginning wanted to adapt a more illustrative approach to the seasonal campaigns. Not only has this helped to differentiate itself from other gyms but this graphic styling has allowed for greater freedom, play and creativity whilst appealing to a wider age demographic. Within each campaign the illustrations have been applied to wall graphics, press ads, billboards, digital newsletters, banners, online animations, internal screen promos and branded merchandise.