Speedo, Serious about swimming.
Synonymous with serious lane swimming, Speedo had become pigeon holed. They were seen as functional and far from stylish. This global campaign shone a new light on the brand. Yes, they are unapologetically the brand obsessed with swimming. Serious about being there for every type of swimmer. For anyone that loves the water.
Brought to life with an energy evocative of the joy, the peace, the feeling you get from jumping in or unwinding. Social focused toolkits with imagery and bitesize film were tailored to cater for the many different markets across the brands global audience.
Produced by Sally whilst working in-house at Pentland.